What are you trying to achieve with social media, and how can your conversations help you achieve this? Your business is unique. Don’t try to take a cookie-cutter approach to content strategies.
It doesn’t necessarily need to mimic it, but your social strategy should be an extension of your larger marketing goals, sometimes that requires beefing up your content strategy.
Even if you’re working with a smaller budget or no budget, it’s still important to “think like a big brand.” Look for resources through outsourcing or bringing on existing content creators from your marketing department to help with your social approach.