Don't be the neglected little cousin of the social media world, even while celebrating the #holiday, brand your business!
Maximize your efforts and gain traction by using platforms that are most likely to give you the farthest reach. Find out where your customers are and then use tools to optimize exposure. Remember, your content should always be tailored to your target audience.
One smart way to do this is to take a look at popular accounts in your niche market and use the same hashtags they’re using. Don't be fooled, people search #hashtags, it's as common as sliced bread.
Another fun suggestion would be to host a #hashtag contest. If you sell a product or offer a service, give a little bit away in exchange for some visibility. Followers love it and will participate because there is something in it for them.